In July of 2016, Chauncey Brown lost his beloved wife, Malinda to glioblastoma multiforme, the same cancer that took Beau Biden and Senator John McCain. In his wife’s honor, Chauncey founded the Malinda Brown Foundation for Brain Cancer Research.
Chauncey relates that in the weeks after her passing, he was visited daily by a fluttering yellow butterfly. He asked if I could somehow include a yellow butterfly in the logo for the foundation.
In my design the yellow butterfly represents the brain in a healthy state, free from the cancer that once ravaged it. The fluttering path of the butterfly represents the resilient human spinal cord. Finally, the pairs of butterfly wings make up the letters M and B for Malinda Brown.
This is one of the few times that I have been commissioned to design a logo that didn’t include signage; it did however include letterhead, stationary, etc.